![]() ![]() Allow families/friends to play multi-player games thru their phones as “controllers”.Obviously gaming that could run on mobile or Roku would be required. This would bring mobile / console gaming together. ![]() Leverage the entire phone as the input and feedback (e.g., vibration). Roku has attempted to get into games with it’s remote.Suggested content based on what you are watching… and providers can bid to show up in the suggestions… or you could offer for free at first to not let providers know what you plan to do later).Offer to providers the ability to offer suggestions (this would be Roku’s ads).If you get resistance from providers, offer the ability to do apps like you do today but offer some kind of preference/benefit to the user for those providers that do go this path…keep everyone happy while you transition to dominance.Then you could offer custom controls when a given provider is playing to allow for potential unique features by each provider. You could provide categories and abilities for providers to customize how their content gets put into your interface (e.g., News, Games, Movies, Comedy, blah, blah).This makes the friction lower to get added. This would reduce the work needed by new providers to integrate into Roku since they don’t have to develop a UI.This will make the user experience more in control by Roku.Once a user learns the TV guide, they don’t have to learn how to navigate each channel (e.g., App). But the UI is controlled by the cable provider. They show you a TV guide, you hit play, you see what channel it is, etc. If you think about it, you basically become a “cable provider” that we are used to.It would stream from the providers servers using the user’s account. Just play it… put up a logo saying “Playing on Netflix” or whatever but just stream it to the user. Develop APIs or integrate to their APIs to stream directly into your own UI.By you not being a content provider, you are not a threat to them so in theory they should be more open (you can become a provider after you position your dominance).By doing this, you commoditize the providers, increasing your importance to them because you control the provider.This makes the UI inconsistent and less intuitive as users jump from one app to another. If I sign up for Netflix, Apple TV, Amazon Prime, HBO Max, etc, then use that to build my UI. Roku should try to natively provide listings for all providers a user has.Opportunity to become the UI for all providers.Battery life on remote remains long lasting since it’s simply sending commands (not processing video, etc). The Phone provides a rechargeable battery and the native stream to TV interface. Remote would give people the comfortable feel of a remote.Remote control sends signals to the phone, phone loads roku app and streams UI to TV, TV displays everything.This could provide Roku the ability to offer very low cost options to customers…$9.99.It would provide the traditional functionality that a remote would provide. It sends proprietary commands thru bluetooth to tell the app what to do. The remote could bluetooth to the customers phone.Imagine just selling a remote to customers.Potential for a “remote control only” offering.So basically it would be streaming the UI constantly from the phone to the TV. This would provide a Roku device like experience. You could provide some other type of display UI that would mimic an OTT hard-connected device. Don’t just implement it where you play just the movie on the TV when the user hits play on their phone.This could be a virtual offering that lets you hit mainstream/more users as Roku explores its strategic service-led revenue.This would remove the need for an OTT device. Leverage this to stream the Roku UI onto the screen (from the phone, not from a Roku OTT device).Airplay 2 (and non-Apple variants: DLNA) have become widely deployed in TVs.This results in mobile apps becoming a potential threat to Roku as apps can provide the UI and hardware required to provide identical functionality of a Roku OTT device. Smart TVs, specifically “streaming to” from your mobile device, are getting better and more widely understood by customers.Enjoy! Potential Threats and Opportunities This list is a draft (I did not clean up after dumping my thoughts). I think Roku has one of the best OTT offerings out there and I have them on all my TVs but there is definitely room for improvement and some areas of opportunity. This is a one-hour brainstorming (more like a brain dump) session I had on areas that Roku can improve it’s offering and/or user experience, as well as cover some areas of opportunity. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |